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Valerie Roy

Valerie Roy

6 Ways to Improve a Business’s Email Marketing Efforts

Especially for smaller businesses working with relatively tight advertising budgets, email marketing can be among the most cost-effective ways to promote a business and keep customers coming back. The reasons are simple: Email marketing is inexpensive, and it works. In…

5 Top Apps for Saving Money

Often attributed to American Founding Father and leading 18th century intellectual Benjamin Franklin, the saying “A penny saved is a penny earned” still holds sway today, even centuries later. And while Franklin might not have coined the phrase (that honor…