Especially for smaller businesses working with relatively tight advertising budgets, email marketing can be among the most cost-effective ways to promote a business and keep customers coming back. The reasons are simple: Email marketing is inexpensive, and it works. In…
Television technology is constantly evolving and it has certainly come a long way since the early cathode ray tube (CRT) televisions that seemed to take up half the room and were limited to a maximum screen size of about 40…
For the majority of modern consumers, the smartphone is a nearly constant companion. It is brought along on nearly every trip outside of the home, and it stays by owners’ sides (or in their hands, pockets or purses) during the…
Each year, National Write a Business Plan Month is staged in December. This monthlong observance is held to highlight the importance of having a business plan and to encourage those looking to start their own business to take this crucial…
Often attributed to American Founding Father and leading 18th century intellectual Benjamin Franklin, the saying “A penny saved is a penny earned” still holds sway today, even centuries later. And while Franklin might not have coined the phrase (that honor…
According to a recent study, nearly half of all Americans experienced some sort of financial identity theft in 2020. The financial losses incurred were alarming, growing by 40% over 2019 to hit a total of more than $710 billion. Of…
With Thanksgiving coming up and the pre-Christmas advertising onslaught already ramping up, it has become abundantly clear: The holiday shopping season is nearly upon us. And as the most serious of holiday bargain hunters are well aware, some of the…
To boost their chances of filling a tag, most hunters will take any assistance they can get. And today’s smartphone technology can put a wide range of helpful digital tools in their quivers, some of which can even prove almost…
With each passing day, consumers are going increasingly more mobile with their web use. In fact, according to the latest statistics, mobile devices accounted for nearly 55% of worldwide web traffic in the first quarter of 2021. And the statistics…
In modern-day America, most of today’s consumers are living in a digitally dominated world. So it should come as no big surprise, especially to parents of tweens and teens, that many of today’s kids are regularly finding fun and fraternization…
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