For businesses looking to reach new audiences, social media marketing offers an extremely powerful opportunity. Today’s top social media platforms boast a vast audience of consumers with wide-ranging interests and millions of potential customers visiting daily. Further, some even offer…
Today’s technology can enhance users’ lives in a broad range of important ways, from keeping them entertained and educated to helping get their jobs done, assisting with daily chores and connecting with loved ones. And sometimes, simple tasks even easier.…
As anyone who recalls the bulky size and limited functionality of the first commercially available cellphones can attest, mobile phone technology has come a long way since its introduction in the 1980s. And today, the technological gains being made with…
For women who are starting up and/or working to grow their own business, being able to get insights and guidance from other successful women entrepreneurs can deliver invaluable advantages. And in today’s digitally connected business world, such mentors do not…
Recent U.S. intelligence indicates that, as its military engagement in Ukraine escalates, Russia has initiated cyberwarfare techniques against its Eastern European neighbor. And given the potential for similar attacks on U.S.-based targets, we at FTC would like to provide area…
In the digital age, the days of consumers having to save up their unneeded household items for the next garage sale are long gone, along with the need to post signs around the neighborhood to hype up the event. Instead,…
Even in the digital age, when emails, videoconferences, texts and social media have taken on high-level everyday importance, phone service is still critical in the business world. After all, while all of the previously mentioned communication platforms are important to…
Any American who has flown with a commercial airline during the past couple of decades is likely familiar with the requirement that smartphones be put in “Airplane Mode” during flight. The reason behind the rule is a regulation from the…
The market for streaming television and movies has seen a lot of growth in recent years. This has given consumers a range of new choices for seeing their favorite programs and films via their in-home internet connection and smart TV…
Especially for smaller businesses working with relatively tight advertising budgets, email marketing can be among the most cost-effective ways to promote a business and keep customers coming back. The reasons are simple: Email marketing is inexpensive, and it works. In…
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